Author
Author

Sam Laakkonen

Contingent Managing Director - Sustainability at Techstars

Sam LaakkonenSam Laakkonen is a Contingent Managing Director Sustainability for Techstars, the leading technology entrepreneur ecosystem. A Finn who has been based in London for over 20 years, Sam’s career has focused on disruptive innovation and he has been involved in more than 10 technology start ups to date. Over the last couple of years his focus has increasingly shifted onto sustainability and impact, and how technology can be leveraged to make our lives and planet more sustainable.
Insights by Sam Laakkonen (4)

COVID-19: A stress test for sustainable development in hospitality?

While people are still struggling to survive, some theorists say, they do not think of the common good. Yet what this crisis has shown (for some surprisingly for some not), is that this is not by definition true.

How can sustainability be communicated beyond clichés and greenwashing?

To avoid falling into the „greenwashing trap” business need to be transparent, honest and modest. Since “greening” is not the core business of most tour-operators, hotels or resorts, investing in the wrong project or a poor strategy might turn into a slippery slope to reputation damage.

Hotel Sustainability: Top 3 Technologies to Implement in 2020

I believe solar PV systems should be a high priority, to relieve dependence on fossil fuels while reducing Opex. I'll go with waste heat recovery, IE using a heat exchanger to preheat water entering hot water tanks, by using the exhaust heat from either HVAC or diesel generators, etc.

Who makes hospitality sustainability happen: Governments, Industry, Consumers?

Findings from research that we conducted in the Netherlands suggest that guests are increasing willing to support or even push for sustainability. However, they also argue that hosts should take responsibility first.
Advertisements