Dave Roberts

Faculty at Cornell University

Dave  Roberts

Dave joined Cornell’s Hotel School faculty in the Fall of 2020. He is teaching Introduction to Lodging Operations and is working on an elective in Channel Distribution. He previously taught graduate courses in Business Strategy and Corporate Finance at Virginia Tech. Dave retired from Marriott in 2019, after 23 years with the company. Most recently, he was the Senior Vice President of Revenue Strategy & Solutions, with global responsibility for Revenue Management, Analytics, and Sales Systems. Prior to Marriott, Dave was a manager in the Finance Department at American Airlines, and a technical consultant on missile defense for the US Department of Defense. Dave has a B.S. and an M.S. in Operations Research from Cornell, and an MBA with majors in Finance and Economics from Northwestern’s Kellogg School. He holds a U.S. Patent on a software product and has published several academic papers on such topics as forecasting, options pricing, and customer choice modeling. Dave was on IBM’s Business Analytics Advisory Board for 6 years, and on Cornell’s Center for Hospitality Research Advisory Board for 5 years. In his spare time, he enjoys martial arts and astronomy.

Insights by Dave Roberts (3)

Cornell Webinar: Hospitality Outlook 2021 - Hotel Performance, Capital Markets, and Consumer Behavior

All eyes are on the hospitality industry as the recovery is poised to begin. Despite the U.S. market being down 52% in RevPAR for 2020 and a slow start to 2021, the robust stimulus package passed by Congress and accelerating vaccination rates contribute to an optimistic view for the remainder of 2021.

Total Hotel Revenue Management: Why Aren't We Better at This?

Revenue Management (RM) professionals have been talking about 'Total Hotel RM' (THRM) for well over a decade. In 2010, THRM was predicted to be implemented 'within the next 5 years' by a majority of survey respondents.