Christopher Warren

Founder of My Green Butler

Christopher WarrenDr Christopher Warren is the founder of My Green Butler the world's first behaviour adaptation platform that saves energy, water, cuts waste and carbon emissions for hospitality. Christopher is also an adjunct research fellow at the Griffith Institue for Tourism and director of the International Centre for Responsible Tourism. He specialises in persuasive communications and sustainability-oriented service innovation.
Insights by Christopher Warren (8)

The solutions nature provides: how can hotels contribute and benefit?

Tourism has a responsibility to play a leading role in nature restoration. This challenge can be a liberating opportunity to improve your guest experience and strengthen your competitive advantage whilst contributing to biodiversity protection.

Responsible travel: How do we make booking sustainable hotels easier?

Best Practices of showing Tourist Accommodation sustainability on-line Sustainability is complex. Communicating it well requires storytelling. My thoughts for OTAs, NTO, and Regional tourism is:On-site Search engine tools: Tourism sites and OTAs must offer adequate criteria to enable potential guests to select tourist accommodation by factors most of interest to guests, such as plastic-free, chemical-free, renewable energy, and community projects.

Driving Resiliency and Sustainability in Hospitality: Five Priorities for 2021

Rather than use the word recovery I view this time as an opportunity to innovate and improve hospitality, so it is more profitable, reduces more emissions, and becomes a more memorable experience for our guests.

COVID-19: A stress test for sustainable development in hospitality?

The coronavirus requires hospitality firms to take immediate action to protect their business; these actions can be implemented at the same time as taking decisive, creative action to make the firm more sustainable.

Sustainability Gives Hotels An Edge In The War For Talent. Or Does It?

Responsible sustainable practices that involve all staff create a much more dynamic and positive work environment. The global challenges we face today are very much forefront in the minds of young staff seeking a career in a business that cares.
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