Author
Author

Christopher Warren

Founder of My Green Butler

Christopher WarrenDr Christopher Warren is the founder of My Green Butler the world's first behaviour adaptation platform that saves energy, water, cuts waste and carbon emissions for hospitality. Christopher is also an adjunct research fellow at the Griffith Institue for Tourism and director of the International Centre for Responsible Tourism. He specialises in persuasive communications and sustainability-oriented service innovation.
Insights by Christopher Warren (3)

How can sustainability be communicated beyond clichés and greenwashing?

Both clichés and greenwashing are amongst the biggest traps to fall into when communicating sustainability. A "let's save the world" claim and tacky towel policy stickers are superficial and unappealing and could be a turn-off to the small group of environmentally and socially-conscious consumers.

Hotel Sustainability: Top 3 Technologies to Implement in 2020

There seem to be two schools of thought in regards to achieving greater sustainability. One is based on a behavioural change to tackle societal and environmental challenges. More precisely in managing resources with moderation, restraint, and constraint (e.

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