Thomas Willms

Chief Executive Officer (CEO) Deutsche Hospitality

Thomas WillmsThomas Willms joined Steigenberger Hotels AG, one of Europe’s leading hotel companies, as Chief Operating Officer in June 2017. Since January 2018, he has held the position of Chief Executive Officer. In his capacity as a Board Member, he assumes overall operational responsibility for all hotel brands. Strategy, Future Openings & Franchise, Corporate Communications, Sales & Marketing, E-Business, Revenue Management and Corporate Social Responsibility also fall within his remit. Steigenberger Hotels AG encompasses 130 hotels which are either already operational or at the planning stage in 18 countries across Europe, Africa and Asia. The company’s umbrella brand “Deutsche Hospitality” covers the four brands of Steigenberger Hotels and Resorts, MAXX by Steigenberger, Jaz in the City and IntercityHotel. Thomas Willms worked over 20 years for Starwood Hotels & Resorts, most recently as Senior Vice President Central & Eastern Europe, prior to this at the company’s Brussels office as Vice President Development and Brands. Previously he was employed by ArabellaStarwood Hotelmanagement GmbH as Managing Director and worked also for Maritim Hotels and the Intercontinental Hotels Group. Mr. Willms was born in Jever in 1961. He holds an executive master’s degree in business administration in Tourism Management at Chur University of Applied Sciences (Switzerland) and Delaware (USA). The many years of expertise he has acquired at various prestigious hotel companies have earned him a reputation as an acknowledged authority within the industry. During his professional career, Mr. Willms has been appointed to a range of specialist and executive roles in the fields of food & beverage, development, marketing, hotel opening and franchising. He has worked in the USA, the UK, Belgium and Austria.
Insights by Thomas Willms (7)

PKF hotelexperts in conversation with Thomas Willms, Deutsche Hospitality & Steigenberger Hotels

“For Hoteliers of 90 years it was tough not being able to welcome our guests, but we are slowly opening up with the correct measures in place!”PKF hotelexperts in conversation with Thomas Willms, CEO, Deutsche Hospitality & Steigenberger Hotels.

Steigenberger Hotel München: Vorstellung der umfassenden Hygiene-Maßnahmen zur Wiedereröffnung

Steigenberger Hotel München: Vorstellung der umfassenden Hygiene-Maßnahmen und erweiterten Richtlinien zur Wiedereröffnung am 30.05.2020.Im Rahmen eines Vor-Ort-Termins stellten Thomas Willms, CEO, Deutsche Hospitality, sowie Oliver Schäfer, General Manager des Steigenberger Hotel München am Donnerstag, den 14.

Do hospitality schools deliver the talent you are looking for today?

Hotel or business school and academic education in conjunction with skill is a very logical discussion. Hotel and business schools differ some in education but aren't completely foreign or strangers to each other.

Will the value of brands remain sustainable in today's distribution age?

In short, no. The era of the hotel chain is not coming to an end as they certainly bring value to the industry in many ways, but the way hotels do business is unquestionably changing.

Does IT provide a strategic advantage?

Absolutely yes. Keep in mind, tech architecture needs to be thought through in advance and needs to be woven into the customer journey and all things in the backend that allow for seamless delivery of operations.
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