David Etmenan (born February 21, 1984 in Kassel) is a German entrepreneur and Chief Executive Officer & Owner of the Hamburg-based hotel group NOVUM Hospitality. He joined the family-run company in 2004, started to expand the business and turned the single-brand company into a multi-brand hotel group that today has over 181 hotels in more than 65 locations throughout Europe.

The hotel portfolio comprises three- and four-star hotels in central locations run under the brands of Novum Hotels, Select Hotels, the niu and Yggotel. In honour of his father and to help people with less financial stability to pursue their life and career, David Etmenan established the Nader Etmenan Foundation in 2015.

David is panel expert of the C-SUITE World Panel panel.