Dr Xavier Font is professor of Sustainability Marketing at the University of Surrey. He researches and develops methods of sustainable tourism production and consumption.

He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication currently serving as advisor in the Travalyst coalition of Amadeus, Booking, Google, Expedia, Skyscanner, Travelport, Trip, TripAdvisor and Visa.

He is the Editor in Chief of the Journal of Sustainable Tourism. He has conducted over 200 courses for more than 5,000 businesses on how to market and communicate sustainability.

Recently, he was the Principal Investigator for the University of Surrey for the €23m Interreg project Experience to develop low season sustainable tourism visitor experiences .

Xavier is panel expert of the Sustainability in Hospitality panel.