Chekitan S. Dev

PhD, Professor of Marketing at Cornell University’s School of Hotel Administration in the SC Johnson College of Business

Chekitan S. DevChekitan S. Dev, PhD, is professor of marketing at Cornell University’s School of Hotel Administration in the SC Johnson College of Business, where he has received multiple awards for teaching excellence. A globally renowned thought leader with over 125 publications to his credit, Dev is recognized as the leading expert on hospitality marketing and branding, and has won numerous research awards. An active consultant, expert witness, keynote speaker, and workshop leader, Dev has served corporate, government, education, advisory, legal, and private equity organizations in over 40 countries on six continents. A sought after commentator on hospitality and travel trends, he is also active in professional and community service, serving as reviewer for peer reviewed journals, advising hospitality startups as a board member, and served the AHLA Chairman’s Marketing Task Force and Tompkins Tourism Marketing Committee, as well as teaching in the Hotel School’s Entrepreneurship Boot Camp for Veterans.
Insights by Chekitan S. Dev (3)

How Hospitality Can Get Back To Business

A few months ago, travel forecasts were optimistic, growing, carefree. Consider the following developments: New brands were being introduced at a never before seen pace (e.g., Hilton's Tru and MOTTO, IHG's Avid and VOVO), Existing brands were being upgraded, new companies were getting into the travel business (e.

Help Save The Planet By Eliminating Hotel Bathroom Toiletries

What's the problem? Hotel bathroom toiletries are like 12 noon check in check out: an archaic practice that persists only because no one has thought to change it. When hotels first began to offer bathroom amenities, it was considered a 'luxury' item for use and something interesting to take home.

Do Dual-Branded Hotels Outperform Single-Branded Hotels?

Dual branding of hotels has become a growing industry practice. Beyond the potential marketing benefits of the dual-branding strategy, this paper tests whether dual-branded hotels operate more efficiently than comparable single-branded hotels (and therefore deliver better bottom-line results).