Joe Pettigrew is Group Chief Commercial Officer at L+R Hotels, where he leads the global commercial strategy across revenue management, sales, distribution, marketing and brand, driving performance and growth throughout the group’s international hotel portfolio. He brings more than 20 years of hospitality experience across North America, Europe and Asia-Pacific, having previously held senior leadership positions at EOS Hospitality, Starwood Capital Group, Expedia, The Palms Casino Resort and Marriott International. With deep expertise in hotel asset management, commercial transformation and digital strategy, Joe is focused on building integrated commercial platforms that enhance profitability, strengthen brands and create long-term asset value.