Federica Salvatori is one of Italy's leading voice in Revenue Management, luxury hotel openings, and the strategic repositioning of hospitality assets. With over 20 years of international hospitality experience, she has worked with leading hotel groups and management companies, including Hilton and Highgate, developing strategies that have strengthened the positioning and commercial performance of hospitality properties.

A pioneer of Strategic Repositioning, Federica has led pre-opening, rebranding, and relaunch projects for boutique and 5-star hotels, combining commercial strategy, revenue optimisation, distribution, and operational expertise to unlock their full potential, attract high-value clientele, and create stronger market positioning.

Federica is the Founder of ReVive LTD, dedicated to helping hoteliers open, relaunch, and transform their properties into market icons.

Federica is panel expert of the Revenue Optimization panel.