Federica Salvatori

Panel Expert

Federica Salvatori is a leading Italian expert in Revenue Management, luxury hotel openings, and the strategic repositioning of hospitality assets. With over 20 years of international experience in the hospitality industry, she has collaborated with prominent hotel groups and management companies—including Hilton and Highgate—developing strategies that strengthen both the market positioning and commercial performance of the properties.

A pioneer in strategic repositioning, Federica has spearheaded pre-opening, rebranding, and relaunch projects for boutique hotels and five-star properties. She integrates commercial strategy, revenue management, distribution, and operational expertise to fully unlock a property’s potential, attract high-spending clientele, and solidify its standing in the market.

She is the founder of ReVibe LTD, a consultancy firm dedicated to supporting hoteliers through openings, relaunches, and strategic transformation processes, with the goal of establishing each property as a benchmark within its respective market. The firm is steadily expanding its international footprint, with operations now extending into Eastern Europe and the Middle East.

Federica is panel expert of the Revenue Optimization panel.