Erik Tengen is President, Hospitality Upsell at Plusgrade, where he leads the company’s global hospitality upselling strategy following the acquisition of Oaky, the hotel upsell platform he co-founded and grew into a market leader.

A Hotelschool The Hague graduate originally from southern Sweden, Erik has spent more than a decade helping hotels unlock incremental revenue through personalised, guest-centric upselling, establishing himself as a recognised voice on ancillary revenue, automation, and commercial innovation in hospitality.