Driven by the transformative power of digital technology, Jason Lugo has established a career fostering growth and innovation within market-leading brands where he’s witnessed first-hand the potential of cloud platforms that offer intelligent and simple solutions to users.

In 2016, Jason joined SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, where he remains today, leading the company’s fast-growing footprint throughout the Americas region.

His intimate understanding of the different landscapes and market trends that exist within each country has proven invaluable for local hoteliers looking to best compete for today’s traveller.