Author
Author

Adele Gutman Milne

Founder and Guest Experience Expert, Host of the Hospitality Reputation Marketing Podcast

Adele Gutman Adele Gutman Milne has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving unprecedented results in driving revenue through Guest Experience, Reputation Optimization, and Culture. She is the host of the Hospitality Reputation Podcast: Get Great Reviews, the Founder of Aspire Reputation Marketing, and a board member of the HSMAI South Carolina Chapter. During her tenure as Vice President of the Library Hotel Collection, the brand astonished the hotel industry by repeatedly earning the #1 highest guest satisfaction rating of any luxury hotel brand in the world, receiving a 96.1% GRI (Global Review Index-by ReviewPro) on the Luxury Brand Report, a survey of 2.7 million annual online reviews. Every property in the collection rose to the top of their market for guest satisfaction on review sites like Tripadvisor, including the Aria Hotel Budapest who was named the #1 Hotel in the World on the 2017 Tripadvisor Travelers Choice Awards. Now Adele’s mission is to help hoteliers and business leaders in all industries achieve revolutionize their culture and reputation success by customizing and implementing the award-winning methodology she has developed over four decades.

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Insights by Adele Gutman Milne (1)

The Disconnect Between Brand and Reputation

Successful reputation optimization is a key form of branding. Your brand is far more than your name and your logo; it is your identity. You may have worked hard to build a strong or relevant brand, but your work is not done yet if your public reputation doesn't validate your brand with credibility.
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