Adele Gutman Milne

Founder and Guest Experience Expert, Host of the Hospitality Reputation Marketing Podcast

Adele Gutman Adele Gutman Milne has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving unprecedented results in driving revenue through Guest Experience, Reputation Optimization, and Culture. She is the host of the Hospitality Reputation Podcast: Get Great Reviews, the Founder of Aspire Reputation Marketing, and a board member of the HSMAI South Carolina Chapter. During her tenure as Vice President of the Library Hotel Collection, the brand astonished the hotel industry by repeatedly earning the #1 highest guest satisfaction rating of any luxury hotel brand in the world, receiving a 96.1% GRI (Global Review Index-by ReviewPro) on the Luxury Brand Report, a survey of 2.7 million annual online reviews. Every property in the collection rose to the top of their market for guest satisfaction on review sites like Tripadvisor, including the Aria Hotel Budapest who was named the #1 Hotel in the World on the 2017 Tripadvisor Travelers Choice Awards. Now Adele’s mission is to help hoteliers and business leaders in all industries achieve revolutionize their culture and reputation success by customizing and implementing the award-winning methodology she has developed over four decades.

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Insights by Adele Gutman Milne (3)

A Hotelier's New Year’s Resolution for 2022: Reduce Stress for Guests and Staff

It’s no secret. I love 5-Star reviews. I see them as free billboard advertising and social proof that a hotel with this distinction offers a more caring and enjoyable guest experience than the others.

Hotel Reputation Cultivation

"The Ultimate Vehicle to Drive Profitability, Loyalty & Innovation"Travel is back, but our travelers" needs have changed. We all know how expensive it is to acquire new customers. So why are we as an industry so satisfied with 70%-80% guest satisfaction? Are we doomed to spend ever-increasing resources to acquire new guests, while at the same time losing a significant percentage of our guests due to dissatisfaction or a simple lack of loyalty?There is a better way.

The Disconnect Between Brand and Reputation

Successful reputation optimization is a key form of branding. Your brand is far more than your name and your logo; it is your identity. You may have worked hard to build a strong or relevant brand, but your work is not done yet if your public reputation doesn't validate your brand with credibility.