Nelly Gedeon, Founder and CEO of Wayaj.com is a veteran entrepreneur with 30 years of experience in management and operations. Nelly holds a Bachelor of Engineering in electrical engineering from the City College of New York and an MBA from Hofstra University.

At Wayaj, her unique role, besides overall management , is to guide the team of talented and passionate professionals to ensure that sustainability and the health of the planet remains front and center in every decision that is made.

Nelly has created a cooperative company culture, based on respect, diversity, inclusion, and compassion, where every team member has a voice and all opinions and ideas are valued. Nelly never misses an opportunity to travel, but her favourite travel experiences are those that allow her to engage with the local communities.

Nelly is panel expert of the Sustainability in Hospitality panel.