Rita Jusztina Varga is the CEO of RaizUp, a recruitment agency and community supporting diverse talent in travel and hospitality. Rita also works as a business expansion consultant and certified intercultural trainer, facilitating programs and workshops focused on innovation, leadership and inclusion. With 20+ years in travel technology, including roles at organisations like D-EDGE, Infor, I bring expertise across digital transformation, distribution, AI and commercial growth. I am also a founding team member of HERA by Hotel ResBot, an AI-powered hotel solution, and was recognised as Woman in Travel Tourism & Hospitality Tech 2025.