Author
Author

Julia Pedrol

Creative Marketing Manager at The Hotels Network

Julia Pedrol

Julia Pedrol is Creative Marketing Manager at The Hotels Network, an innovative technology company helping 12,000+ hotels worldwide increase their direct bookings. Working closely with the Client Success team, Julia enjoys compiling best practices and insider tips that provide hoteliers with imaginative ideas of how to engage and convert website visitors.

Insights by Julia Pedrol (1)

An Introduction to Hotel Benchmarking

Perhaps you’ve heard about hotel benchmarking but are not quite sure where to start. How do you define a compset? What kind of metrics can you compare? How should you go about interpreting the results? We’re going to dig a little deeper into all of these points but first, let’s think about why benchmarking your hotel’s performance makes a lot of sense.
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