Professional musician & enthusiastic tech leader with a solid technical background & strategic business approach, Breathing hospitality and sound for over 20 years while acquiring skills with numerous multidisciplinary development technologies combining deep product and design knowledge.

He is focused on translating physical & virtual realities into ambient soundscapes to empower & unify the client's sound experience to achieve a cross-industry change in perception regarding sound.

Founder of GetSound.Ai & Soundscape.City; an Ai real-time environment-reactive soundscape engine for wellness, hospitality & VR/AR developers, reducing royalties costs and enhancing uniqueness with an intelligent and varied "sound scent."

Lior is panel expert of the Web3 in Hospitality panel.