Ross Petar is a Managing Director and EMEA Head of Hotel & Hospitality Valuation Advisory at JLL, focusing on all valuation advisory matters within the hospitality and leisure real estate markets including hotels, hostels, service apartments, and general leisure related assets.

Ross has a Masters in Property, Valuation & Law and is RICS Registered Valuer with extensive experience providing advice to owners, lenders, financial institutions and private equity firms within the EMEA Region.

In the last few years, Ross has undertaken a number of research and thought leadership pieces related to ESG and sustainability matters in hotel real estate, and how this could impact value.