Marco Antonio Lueg is a renowned expert in marketing and virtual reality applied to tourism and the hotel industry, with a distinguished trajectory that transcends beyond the borders of Argentina, now extending to the European continent as well.

With a strong foundation in digital marketing for hotels and a rich heritage in hospitality, Marco Antonio has taken his passion for innovation to new horizons by incorporating virtual reality as an essential tool to transform hotel presentation and marketing.

His unique approach lies in creating detailed digital replicas, known as "digital twins," which allow potential customers to immerse themselves in the hotel experience and its surroundings before making a decision, while also innovating and generating a greater impact on the client.

As he expands his influence across Europe, Marco Antonio is solidifying his position as a pioneering leader at the intersection of tourism marketing and cutting-edge technology on a global scale.

Marco Antonio is panel expert of the Web3 in Hospitality panel.