I am a Senior Commercialisation Manager at Planet, with 10+ years of experience at the intersection of product management, revenue analytics, CRM, and customer-facing technical roles.

In my current role as Senior Commercialisation Manager, I lead go-to-market hospitality strategy, sales enablement, AI commercialisation, and customer advocacy and case studies. I do this through product expertise, solution design, client demonstrations, and post-sale optimisation. I excel at communicating complex, data-driven concepts to both technical and non-technical stakeholders, helping teams clearly articulate value and drive adoption.

With Master’s degrees from Cornell University in Product Management and Revenue Management, plus a Master’s degree in Hospitality Management, I bring a strong foundation in product strategy, roadmapping, analytics, and iteration, along with hands-on experience in forecasting, pricing, segmentation, and performance optimisation. I specialise in using tools like ReviewPro Guest Intelligence to turn large datasets into clear insights that inform product decisions and drive commercial results.

My career spans roles as a Revenue Manager, Revenue Analyst, and CRM Manager, where I managed pricing strategies, demand forecasting, customer databases, and CRM-driven initiatives for luxury resorts and hotel groups. This background enables me to bridge product, commercial, and operational teams, aligning technology with real hospitality business needs.

Earlier in my career, I worked as a PhD researcher, which shaped the analytical rigour, structured problem-solving approach, and evidence-based mindset I apply daily in product discovery, customer analysis, and strategic decision-making.