Ivana Johnston is a B2B marketing agency founder, strategist, and advisor to SaaS, hotel and travel technology companies, from emerging startups to global innovators. For over two decades, she has partnered with founders, investors, and executive teams on positioning, go-to-market strategy, growth, and bringing new technologies to North America.

Her work has contributed to billions in funding outcomes and company valuations reaching 10x revenue.

Today, much of her work focuses on AI and how it is changing discovery, buying behavior, business models, and competitive advantage across travel. Her perspectives have appeared in Forbes, Entrepreneur, and leading industry publications.