Kirsten Mosco, CHDM, is Vice President of Media and Communications at Newport Hospitality Group, where she oversees corporate branding, digital marketing, public relations, reputation management, commercial communications, and portfolio-wide marketing strategy across a 12-state hotel management company. Her career spans more than three decades across agency, property operations, and hotel management company environments, including as founder of Sand & Salt Design, a full-service marketing and design agency serving hospitality and lifestyle brands. That cross-sector experience shapes her approach to aligning brand, marketing, and commercial strategy around shared business objectives. She holds the Certified Hospitality Digital Marketer designation from HSMAI and is an active voice on AI, digital transformation, and the future of hospitality marketing.