Fares is a seasoned hospitality professional with over 26 years of experience in the industry. He began his career in various roles across renowned hotels brands honing expertise in operations management, customer service, and team leadership, gaining firsthand knowledge of the challenges and opportunities faced in the hospitality industry.

He is the founder of YACTICO Consultants a hospitality consultancy specializing in asset management, properties branding, F&B concept developing and franchise acquisition. With a keen eye for detail and an analytical approach, Fares conducts in-depth assessments of client operations, identifying areas for improvement and implementing effective solutions.

He has successfully collaborated with a diverse range of hotels, restaurants, and resorts to enhance their operational efficiencies, elevate guest satisfaction and develop tailored strategies that not only drive profitability but also foster sustainable growth.

He is also committed to sustainability and innovation in hospitality, regularly implementing eco-friendly practices and exploring new technologies to enhance guest experiences He is holding an executive MBA from les Roches Switzerland in Hospitality Management and is always striving to staying ahead of industry trends, Fares regularly participates in workshops and conferences, sharing insights on best practices and innovative solutions in hospitality.

Known for his ability to build strong relationships between investors, operators and franchisors Fares emphasizes the importance of strategic partnership, goals alignment, clear communication, defined responsibilities and performance metrics. Fares is currently serving on the boards of two prominent companies been the chairman of one of them guiding the organization’s direction and governance.