Davide Bernasconi is Co-Founder and COO of Hoxell, a technology company specializing in solutions designed to improve, digitalize, and automate the daily operations of hotels and hospitality organizations.

With over 30 years of professional experience across hospitality and technology, he began his career directly within the hotel industry. This early experience gave him a deep understanding not only of the dynamics of hospitality, but above all of the daily work of the people behind hotel operations, their needs, and the challenges involved in managing and coordinating complex processes across different departments.

His subsequent move into hospitality technology allowed him to bring these two worlds together. Throughout his career, Davide has worked with hotels, hospitality professionals, and technology providers, developing a perspective that combines operational knowledge with an understanding of how technology can solve real-world problems. His vision is that technology should never be an objective in itself, but a practical tool to simplify people’s work, improve communication, and make organizations more efficient.

At Hoxell, Davide oversees operations and works closely with hotel groups, independent properties, technology partners, and internal teams. Over the years, he has been involved in numerous digitalization and integration projects, working directly with hospitality organizations with very different operational models and requirements. His main areas of focus include housekeeping, maintenance, guest services, communication and collaboration between departments, process optimization, system integration, automation, and the use of operational data.

At the core of his approach is the belief that good technology should reduce complexity, not create more of it. Many hotel processes still rely on manual activities, fragmented communication, and information distributed across multiple systems. Digitalization and automation can help eliminate repetitive tasks, improve coordination between departments, make information immediately accessible, and allow people to dedicate more time to activities that require experience, judgment, attention, and human interaction.

In recent years, his work and research have increasingly focused on artificial intelligence and the use of intelligent agents in hotel operations. He is particularly interested in the role of operational micro-data and real-time information as essential elements that enable AI to understand what is actually happening within a hotel and take meaningful action within operational processes. His vision of artificial intelligence is not about replacing people, but about automating what can be automated and giving hospitality professionals back valuable time and attention.

Alongside his entrepreneurial activities, Davide is also a lecturer at IATH – International Academy of Tourism and Hospitality, where he brings his professional experience and first-hand perspective on the technological evolution of the hospitality industry into the classroom, connecting theory with the practical challenges faced by hotels every day.

His approach combines more than three decades of practical experience, technology, and innovation, with a particular interest in how data, automation, and artificial intelligence can contribute to more efficient organizations, better working environments for hotel teams, and ultimately a better and more human guest experience.