Dr. Alexander Lennart Schmidt, Professor of Technological Innovation at Hotelschool The Hague, specializes in disruptive business models and digital innovation in hospitality. Holding a PhD from VU Amsterdam, his research explores robotics, AI, and immersive tech, providing practical management tools for industry transformation.

With academic roles across Europe, he fosters cross-industry collaboration and innovation. Passionate about education, he engages students, founders, and managers in tailored learning experiences.

His work bridges theory and practice, empowering hospitality leaders to navigate digital disruption and drive innovation in their fields.

Alexander Lennart is panel expert of the Information Technology and the AI Everywhere panels.