Ruth’s love of adventure sparked her 20-year career in travel, spanning product and contracting roles at Cresta Holidays, MyTravel Group, and HotelConnect, before moving into the travel tech space at eviivo in 2011.

There, she contributed to the development of the award-winning eviivo Suite, managed performance optimization for accommodation providers, and took on Investor Relations, Company Secretary, and Organizational Development responsibilities—shepherding two mergers and rapid expansion across Europe and the US.

Now COO, Ruth remains passionate about disruptive technology and its power to transform the hospitality sector.