Driving Amsa Hospitality’s business growth as Chief Executive Officer, Muin Serhan leverages his 24 years of global experience with leading hotel chains to guide the team toward long-term success.

His career as an award-winning hotelier has showcased his ability to build and operate successful mega properties, including in upscale locations. A prolific public speaker, Muin’s achievements have earned him numerous accolades within the hospitality industry both in the Kingdom and abroad.