Dr. Yaser Al Dhabyani is a senior lecturer in Marketing and Hospitality Research. He is an applied researcher specializing in AI-driven customer experience, value co-creation, and digital transformation in tourism. His academic and industry work focuses on how emerging technologies reshape consumer decision-making and service delivery.

Dr. Al Dhabyani has contributed to numerous international research projects across diverse fields, including cultural products, technology adoption, sustainability, e-sports, and hospitality innovation. He regularly teaches marketing and data analysis and actively collaborates with hospitality organizations in the Netherlands and the MENA region to bridge research and practice.