Georges El Hajal is a Senior Lecturer and PhD Researcher at NHL Stenden and the University of Groningen in the Netherlands. With over a decade of global HRM experience, he is passionate about the people profession and believes that investing in people and fostering inclusive workplaces drives organizational success and societal well-being.

His research focuses on the future of hospitality jobs and developing strategies to attract and retain talent in the evolving industry landscape, including the impact of AI.