Alisher Yakubov is the Head of Marketing & Communications at Fujairah Rotana Resort & Spa and Nour Arjaan by Rotana, where he leads innovative marketing strategies, brand positioning, and digital transformation initiatives.

With a proven track record in leveraging AI automation, data-driven campaigns, and creative storytelling, he has successfully enhanced guest engagement and elevated brand visibility in competitive hospitality markets.

Drawing on extensive experience in both traditional and digital channels, Alisher drives impactful campaigns that align with business goals while embracing emerging technologies to shape the future of hospitality marketing.

Alisher is panel expert of the Digital Marketing in Hospitality panel.