Kate Fairweather is Head of Consumer Strategy and a founding Partner at Electric Innovation, where she fuses her passion for human behavior with storytelling to uncover nuanced consumer insights and transform them into breakthrough commercial ideas.

With prior leadership roles at frog and Fahrenheit 212-- Kate shapes growth and innovation strategies for brands like Toblerone, Estée Lauder, Chipotle, L’Oréal, and Molson Coors. Kate brings deep experience in guiding powerful, consumer-driven innovation.