Katerina Shyrikova is the CEO of Key Hospitality, advisory and asset management firm specialising in hotel investments, pre-openings and post-renovations. With over two decades of international experience, she has led pre-opening and turnaround projects for leading brands including InterContinental, Buddha Bar, and Marriott and independent luxury properties and restaurants.

Katerina is recognised for her ability to align operations and service culture to deliver profitable, on-time launches that win guest loyalty. Her expertise spans work with hotels and restaurants in Europe, Middle East and Baltics.