Katerina Danekina is a CEO of Green Rock, TED speaker, and university lecturer. She began her career by building a business in international real estate and later launched impactful tourism projects in Armenia.

Today, she is leading Green Rock’s mission to transform Dilijan into a vibrant tourism and cultural hub. The company’s projects include a comprehensive development plan for the area, the construction of a hotel and a music hall, the renovation of existing sites, and the creation of a park.

Alongside this work, Katerina continues to inspire audiences as a TED speaker and as a lecturer at the Russian-Armenian University.