With over 15 years of experience in digital marketing and eCommerce, Alyssa brings a proven track record of driving strategic growth across the hospitality, B2C, B2B, and service industries. Her expertise spans SEO, paid media, CRM, influencer and affiliate marketing, as well as leveraging AI-driven personalization to enhance customer engagement.

Alyssa has extensive experience in P&L management, growth marketing, and leading cross-functional teams to deliver measurable results. As a senior leader, she is dedicated to fostering innovation and executing data-driven strategies that drive sustained growth and maximize ROI.