Christina Leme is a seasoned marketing leader with a deep-rooted passion for driving digital success in the hospitality industry. With over a decade of experience, Christina serves as the Senior Director of Global Media, overseeing all digital marketing delivery teams at Cendyn.

Having worked with notable brands such as Rosewood Hotels & Resorts, Viceroy Hotel Group, and Virgin Hotels – and played a key role in successfully launching the first Equinox Hotel – Christina has built a reputation as a trusted expert in crafting strategies that elevate brand presence and deliver measurable results.

Throughout her career, Christina has developed and led high-performing digital marketing teams, shaping the strategic vision behind performance-driven campaigns across a diverse portfolio of hospitality brands. In her current role, she's focused on building the systems, talent, and innovation frameworks that keep Cendyn's clients ahead of a rapidly evolving digital landscape – including the growing impact of AI on hospitality marketing.

Christina is panel expert of the Digital Marketing in Hospitality panel.