Niko Karstikko is the visionary Co-Founder and Group CEO of Bob W, a tech-driven hospitality brand blending the consistency of hotels with the freedom and local feel of short-stay apartments. Since founding Bob W in 2018, he has overseen its expansion across multiple European markets, leading innovation in contactless operations, guest experience, and sustainable growth.

With a background as a tech entrepreneur and Airbnb superhost, Niko combines deep domain expertise, data-driven leadership and a passion for reimagining hospitality for the next generation of travelers.