Sarah Jarnicki is the creator of BrandClave, a next-generation brand lab introducing a 7-Day Brand Creation process for hotel developers. By merging AI, design intelligence, and cultural data, she helps hospitality brands evolve at the speed of change, cutting years of development into days.

Her work reimagines how hotels are born, creating living brands that move with the world, not behind it. Sarah also hosts “Create a Futuristic Hotel with Me,” a YouTube series imaging what type of hotels will be needed as technology advances