Haemoon Oh, Ph.D., is University of South Carolina Foundation Distinguished Professor on the faculty of Hospitality and Tourism Management. He has published extensively in leading journals and completed many industry consulting research projects including two projects funded by the American Hotel and Lodging Association (AHLA), three projects funded by Incentive Research Foundation (IRF), and one project funded by the United States Department of Agriculture.

Dr. Oh's research has won various awards such as The John Wiley & Son's Lifetime Research Achievement Award, The W. Bradford Wiley Memorial Best Paper of the Year Award three times, and many best paper awards at conferences and by journals.

He has served on several industry boards, providing consultation and research leadership. His expertise spans over service quality, guest/employee satisfaction, experience valuation, and employee career and social mobility. Through his research in his career, he has served a countless number of hospitality organizations.

More recently, Dr. Oh collaborated on several research projects tackling how advancing technologies such as artificial intelligence and robots could be used in hotel service delivery to optimize the human-technology interaction toward maximum guest satisfaction.