Juanjo, a marketing and tech-savvy entrepreneur, embarked on his digital journey over 20 years ago as founder of Duplex, a popular marketing agency in Spain.

However, driven by his keen observation of a significant technology gap between major online hospitality players and hotels, he took on a new mission to bridge this divide.

Today, through The Hotels Network, a Lighthouse company, Juanjo empowers hotel brands worldwide to grow their direct booking channel using cutting-edge technology like AI and machine learning.

He is passionate about educating hoteliers on the opportunities offered by innovative solutions such as predictive personalization, frequently sharing his wisdom as a speaker at hospitality events and educational institutions.