Ricky Daniels is Co-Founder of TRYBE, a cloud-native bookings and operations platform that helps hotels, spas, and leisure businesses modernise how they manage treatments, activities, memberships, and guest journeys.

Based in the UK, he works closely with wellness and hospitality operators to simplify complex spa and leisure operations, improve online booking journeys, and unlock new ancillary revenue opportunities.

TRYBE, which is built “for the industry, by the industry,” is used by leading hotel and spa brands across multiple countries, reflecting Ricky’s focus on guest experience, connectivity with core hotel systems, and data-driven growth for operators.