Ola Sars is a Stockholm-based serial music tech entrepreneur and 2024 Billboard International Power Player. He is the founder and CEO of Soundtrack Technologies, the leading music streaming service for businesses.

Originally founded as a joint effort with Spotify, Sars has transformed Soundtrack into the only global B2B streaming service of its kind servicing over 80,000 businesses across 74 countries with a music catalog of more than 100 million tracks cleared for commercial use.