Kriston is a brand strategist, creative director, and former Head of Marketing. Prior to Love & War, he led the branding practice at Addison, was Director of Verbal Branding at FutureBrand and worked independently with agencies including Siegel+Gale, R/GA and frog.

He co-founded the US Air Guitar Championships and his work has won CLIOs as well as SXSW Audience Awards for both film and interactive.