Henry Farr is a Valuation Director at Brand Finance, the world's leading independent brand valuation and strategy consultancy specialising in the valuation of intangible assets. An expert in Brand & Business Valuation, Business Strategy, Portfolio Strategy, and M&A Prospectus Valuation, Mr. Farr leads the Hospitality, Alcoholic Beverages, and FMCG sectors at Brand Finance.

He also spearheads the valuation component of Brand Finance's Sustainability Perceptions analysis. During his tenure at Brand Finance, he has worked with clients such as e&, QNB, BrewDog, Chapel Down, Corona, Hilton, and Wolters Kluwer. Mr. Farr is responsible for client engagement, project design and management, as well as technical valuation work.

He is an experienced lecturer in brand valuation, having lectured for universities and the Marketing Society. He has led the launch of two ETFs (exchange-traded funds) using Brand Finance's valuation data. Mr. Farr holds a BA in Economics & Management from the University of Oxford and is a chartered accountant with the ICAEW.