Yasemin Oruc, is an educator, researcher and senior hospitality strategist with over 20 years of international luxury hospitality experience. She is Senior Lecturer Hospitality Marketing & Innovation and Research Fellow City Hospitality at Hotelschool The Hague and currently serves as President of EMEA CHRIE.

Yasemin is also founder of Anicha Consultancy, focusing on regenerative hospitality, experience design and the total hospitality journey. Her work explores the intersection of regenerative thinking, transformative experiences, well-being and the future of luxury translating research into actionable industry relevant findings with a mindful twist.