Anna Pollock, Founder of Conscious.Travel, has 53 years of experience in tourism as an international speaker, consultant, and innovative researcher. Over the last 15 years, she has pioneered regenerative approaches to tourism.

Her work focuses on three key areas: addressing the root causes of global crises caused by outdated paradigms; shifting tourism from volume-driven to community-empowering, nature-aligned models; and leveraging hospitality to advance landscape restoration, regenerative agriculture, and local culture and economy support.