Shamus Smith is the Founder of LuxDirect, an AI visibility intelligence platform built specifically for independent luxury hotels. With eight years in luxury hospitality and four years building technology startups, he created LuxDirect to help independent hotels understand and improve how they appear across AI platforms including ChatGPT, Gemini, Perplexity, Claude, Grok, and Google AI Mode. LuxDirect tracks AI-driven discovery and OTA leakage across the UK luxury hotel market.