Oxana Spivey is the Founder & CEO of Oxana BēWell Institute, where she helps organizations integrate wellbeing into the way professionals work, lead, and connect. With more than 20 years of experience in hospitality, she brings an operational perspective to a question increasingly relevant to the industry: how can professionals sustain their own wellbeing while caring for others?

Through the BēWell Holistic Method, she combines wellness education with experiential learning to help leaders and teams translate knowledge into practical, sustainable habits. Her approach connects individual wellbeing with leadership, professional relationships, and organizational culture, supporting greater awareness, connection, and work-life balance.

Her experience in hospitality operations and leadership with Marriott International, citizenM, and Aimbridge Hospitality gives her firsthand insight into the demands behind the guest experience, and the relationship between how professionals feel, how teams work together, and the care they extend to guests. Her background also includes developing global wellness standards, certification programs, and professional accreditation with WITT (Wellness in Travel & Tourism), informing her broader perspective on wellness across the industry.

Oxana has developed and led retreats, coaching, consulting, and immersive wellness programs. A certified yoga teacher and life coach, she combines professional expertise with lived experience and a personal commitment to the practices she shares. She brings this perspective to conversations about the future of hospitality, with a focus on wellbeing as an everyday practice for the professionals who bring the industry to life.

Oxana is panel expert of the Wellness, Lifestyle and Spa panel.