Oxana is a visionary leader at the intersection of hospitality, wellness, and travel. She drives global wellness standards, certification programs, and professional education at WITT (Wellness in Travel & Tourism), partnering with hotels, resorts, and industry leaders to embed wellness across design, operations, and the guest journey, transforming hospitality into authentic, wellness-centered experiences.

With over 20 years in hospitality, Oxana has led new developments and renovations for major brands including Marriott International, citizenM, and Aimbridge Hospitality, ensuring alignment with brand standards, sustainable sourcing, strategic partnerships, and revenue optimization. She also directed programs at a holistic wellness retreat, creating immersive experiences that support physical, mental, and emotional wellbeing.

A certified yoga teacher and life coach, Oxana founded BEAM, offering wellness retreats, coaching, and holistic consulting, and has hosted a live wellness radio show. She also leads Oxana BēWell Institute, training hospitality teams to embody wellness in their personal lives and cultivate cultures of mindful leadership and authentic wellbeing.

Rooted in an authentic wellness lifestyle, Oxana bridges hospitality and wellbeing to inspire lasting transformation. She is passionate about shaping a new era of hospitality where wellbeing is a foundation, expressed through intention, care, and connection.

Oxana is panel expert of the Wellness, Lifestyle and Spa panel.