Amber leads the market strategy group for Oracle Restaurants. She oversees a team of analysts, market specialists and technical integration specialists that analyze industry dynamics and trends, ecosystem shifts and new opportunities for growth – from commercial strategy to consumer experience.

She has nearly 20 years of experience working in high-tech organizations that serve consumer industries including food and beverage, retail, renewable energy, and higher education. She’s led several global consumer trends studies that cross multiple industries with specific focus on the role of technology on the customer experience, and how the perception of loyalty differs greatly between brands and their customers. She’s authored several articles and blog posts, facilitated executive round tables, and presented on various topics throughout her career including content marketing, demand generation, consumer trends, consumer loyalty and technology in the consumer experience.