Innovative and strategic corporate level Spa, Wellness and Retail leader with experience in Luxury Hotels and a variety of Spa brands located across the North America, Mexico and Caribbean markets with experience in Europe, Middle East and Asia. A remarkable record of achievement in designing, developing, implementing spa strategies in support of the overall business vision. Strength in spa services, marketing and sales creation, membership development, retail models, thought leadership, business advisory skills to assess, improving existing programs and designing innovative value based health and lifestyle plans, talent/performance management, staff development and department re-engineering initiatives. Executive-level relationship manager, talented at building cohesive partnerships with key stakeholders, business leaders and cross-functional teams in various properties.

Alena is panel expert of the Wellness, Lifestyle and Spa panel.