Jonathan MacDonald is a strategic change-maker focused on digital transformation and ethical technology. Active since the early days of cryptography in the 1990s, he is the founder of SELF, a platform exploring self-sovereign systems. He hosts Ethics TV and has been recognized among the most dynamic entrepreneurs in 2024.
An award-winning author and keynote speaker, he wrote the Sunday Times bestseller Powered by Change. Formerly the youngest Chairman of the British Music Industries Association and Commercial Director at Ministry of Sound, he helped drive its digital expansion. He has advised global companies including Google, Microsoft, Apple, Unilever, and IKEA.