Ms. El Maalouf, as a quantitative researcher, works closely with Dr. Jungho Suh on research and applied projects in marketing, entrepreneurship, and emerging technologies. She is a Global STEM MBA candidate at The George Washington University School of Business and holds a Bachelor's degree in Industrial Engineering from the American University of Beirut. Her professional background spans engineering operations, digital marketing, and data analytics, with experience across the Middle East, the GCC, and the United States. Prior to her academic work at GW, she led data-driven digital strategy initiatives for global brands and consulting projects in sectors including luxury retail, hospitality, renewable energy, and the public sector. Her research interests focus on consumer behavior, digital transformation, and the future of work. She is particularly interested in using data-driven strategies to understand consumer behavior and support business growth.